Creative Director, Loc Language
As the Creative Director for Loc Language, a holistic hair-care e-commerce brand, I was responsible for crafting a comprehensive content strategy, website design, visual identity, event promotion graphics, 3D product modeling, and copywriting.This role required the creation of a sophisticated and cohesive brand presence across all platforms.
As the Creative Director for Loc Language, a holistic hair-care e-commerce brand, I was responsible for crafting a comprehensive content strategy, website design, visual identity, event promotion graphics, 3D product modeling, and copywriting.This role required the creation of a sophisticated and cohesive brand presence across all platforms.
Content Strategy: Integrated key ingredients as visual elements to enhance the design's aesthetic appeal, aligning with a luxurious, minimalistic, and modern style. This approach was critical in ensuring the brand's identity resonated with its target audience.
Website Design: Designed dynamic banners for all products and bundles, ensuring they were rotated in the header section throughout the year. This approach allowed for continuous A/B testing to optimize user engagement and conversion rates.
Visual Identity: Undertook a logo redesign to achieve a luxurious, eye-catching, and minimalistic modern style, ensuring a strong and consistent brand image.
Event Promotion & Graphic Design: Developed promotional materials that effectively communicated the brand’s ethos and offerings, contributing to increased visibility and engagement during key events.
Website Design: Designed dynamic banners for all products and bundles, ensuring they were rotated in the header section throughout the year. This approach allowed for continuous A/B testing to optimize user engagement and conversion rates.
Visual Identity: Undertook a logo redesign to achieve a luxurious, eye-catching, and minimalistic modern style, ensuring a strong and consistent brand image.
Event Promotion & Graphic Design: Developed promotional materials that effectively communicated the brand’s ethos and offerings, contributing to increased visibility and engagement during key events.
3D Modeling: Created detailed 3D models of products to enhance the e-commerce experience, providing customers with a clearer understanding of the product features and benefits.
Digital Marketing Integration:
Google Ads Preparation: Ensured the website and visual elements were optimized for Google Ads, incorporating necessary elements to maintain consistency and effectiveness across campaigns.
Branded Look Across Platforms: Established a consistent and recognizable branded look across all digital platforms, aligning with the strategic move towards paid advertising and digital expansion.
This holistic approach not only strengthened Loc Language's brand identity but also laid a solid foundation for its ongoing digital marketing efforts, ensuring that the brand remains competitive and poised for growth in the ever-evolving e-commerce landscape.
Branded Look Across Platforms: Established a consistent and recognizable branded look across all digital platforms, aligning with the strategic move towards paid advertising and digital expansion.
This holistic approach not only strengthened Loc Language's brand identity but also laid a solid foundation for its ongoing digital marketing efforts, ensuring that the brand remains competitive and poised for growth in the ever-evolving e-commerce landscape.
