AI-assisted video — winner vs. losing variant
Produced a short-form Meta ad using an AI-assisted video workflow, Premiere and After Effects. A controlled $50 test spent $43.71, generated 40 link clicks at $1.09 CPC and produced a purchase — plus 112 Instagram likes of organic social proof. The stronger direction was retested: 100 link clicks from $98.85 at $0.99 CPC and 3 purchases. A separate UGC-style variant spent $45.93 at $1.77 CPC with no purchases — and that negative result is the point: the comparison identified which direction deserved iteration.
Catalogue optimization — blended CPC down to $0.90
Square and vertical catalogue creatives built in Photoshop with AI-assisted image workflows, run as five small test campaigns with progressive tweaks. The optimized setup reached a $0.90 blended CPC, with the retargeting ad set at $0.70 CPC, 2 purchases and a reported 2.41 ROAS.
Product creative for a loc-care brand
Feed and story statics for a natural haircare line: one product hero per frame, a short benefit headline and a consistent type system across the range. Built in Photoshop with AI-assisted image workflows, at 4:5 for feed and 9:16 for stories.
Next round of statics, built from the real print files
Text-free 4:5 feed creatives for the next test round: each print composited at its real placement onto the garment, then staged on new backdrops so copy can be tested on top. Not yet run.
Generated, voiced, lip-synced, finished in Premiere
Short-form direct-response ads built on an AI-assisted pipeline: image and video generation, voice synthesis and lip-sync, with approval gates and automated sync and transcript checks so every take is verified before it reaches the edit. Finishing, captions and sound in Premiere Pro.